Insights

Expansion into new markets Roku's recent launch of new TV models in the UK and Canada presents an opportunity for partnership and sales collaborations in these markets, leveraging the popularity and innovative features of their products.

Increasing investor interest Recent investments by United Advisor Group and Smith Group signal growing investor confidence in Roku's potential, providing a window for discussions on advertising solutions, strategic alliances, or technology integrations.

Focus on women's content The upcoming launch of a new sports show 'Women's Sports Now' on Roku Channel highlights a focus on women's content. This presents a chance to pitch tailored advertising solutions and sponsorships targeting this specific audience segment.

Partnerships with consumer electronics brands Collaborations with consumer electronics brands like CHiQ for launching QLED CHiQ Roku TVs offer an avenue for joint promotions, bundle deals, and cross-selling opportunities to tap into the consumer electronics market.

Competitive positioning Despite competition from tech giants, Roku has shown resilient growth. This opens up discussions on how partnering with Roku can provide a competitive edge in the advertising services space through unique targeting capabilities and audience reach.

dataxu Tech Stack

dataxu uses 8 technology products and services including Docker, Cloudflare, OneLogin, and more. Explore dataxu's tech stack below.

  • Docker
    Containerization
  • Cloudflare
    Content Management System
  • OneLogin
    Identity And Access Management
  • Cheetah Digital
    Marketing Automation
  • WebAssembly
    Programming Languages
  • Kotlin
    Programming Languages
  • Hadoop
    Programming Languages
  • Xcode
    Programming Languages

Media & News

dataxu's Email Address Formats

dataxu uses at least 2 format(s):
dataxu Email FormatsExamplePercentage
FLast@dataxu.comJDoe@dataxu.com
92%
First.Last@dataxu.comJohn.Doe@dataxu.com
4%
FMLast@dataxu.comJMDoe@dataxu.com
1%
FiLast@dataxu.comJoDoe@dataxu.com
1%
FirstLast@dataxu.comJohnDoe@dataxu.com
1%
First-Last@dataxu.comJohn-Doe@dataxu.com
1%
FLast@roku.comJDoe@roku.com
82%
First.Last@roku.comJohn.Doe@roku.com
10%
FirstL@roku.comJohnD@roku.com
5%
FirstLast@roku.comJohnDoe@roku.com
3%

Frequently Asked Questions

Where is dataxu's headquarters located?

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dataxu's main headquarters is located at 281 Summer Street 4th Floor Boston, MA 02210 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is dataxu's phone number?

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You can contact dataxu's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is dataxu's official website and social media links?

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dataxu's official website is roku.com and has social profiles on LinkedIn.

How much revenue does dataxu generate?

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As of January 2025, dataxu's annual revenue reached $750M.

What is dataxu's SIC code NAICS code?

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dataxu's SIC code is 8742 - Management Consulting Services NAICS code is 515210 - Cable and Other Subscription Programming.

How many employees does dataxu have currently?

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As of January 2025, dataxu has approximately 1K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Product Officer: A. B.Chief Information Officer And Senior Vice President Engineering: B. K.Vice President Media: G. S.. Explore dataxu's employee directory with LeadIQ.

What industry does dataxu belong to?

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dataxu operates in the Advertising Services industry.

What technology does dataxu use?

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dataxu's tech stack includes DockerCloudflareOneLoginCheetah DigitalWebAssemblyKotlinHadoopXcode.

What is dataxu's email format?

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dataxu's email format typically follows the pattern of . Find more dataxu email formats with LeadIQ.

How much funding has dataxu raised to date?

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As of January 2025, dataxu has raised $3.5M in funding. The last funding round occurred on Oct 10, 2017 for $3.5M.

When was dataxu founded?

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dataxu was founded in 2009.
dataxu

dataxu

Advertising ServicesMassachusetts, United States1001-5000 Employees

In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers.  dataxu is now part of Roku. Visit advertising.roku.com for more information. 

Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we’re proud to say that the world’s top agencies and brands partner with us to deliver real results and prove how marketing impacts the business.

Today, dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. 

Discover what you + our software can do at www.dataxu.com.

Section iconCompany Overview

Headquarters
281 Summer Street 4th Floor Boston, MA 02210 US
Phone number
Website
roku.com
SIC Code
8742 - Management Consulting Services
NAICS Code
515210 - Cable and Other Subscription Programming
Founded
2009
Employees
1001-5000

Section iconFunding & Financials

  • $3.5M

    dataxu has raised a total of $3.5M of funding over 8 rounds. Their latest funding round was raised on Oct 10, 2017 in the amount of $3.5M.

  • $100M$1B

    dataxu's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $3.5M

    dataxu has raised a total of $3.5M of funding over 8 rounds. Their latest funding round was raised on Oct 10, 2017 in the amount of $3.5M.

  • $100M$1B

    dataxu's revenue is in the range of $100M$1B

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