Insights

Partnership Opportunities GU Energy Labs has a history of partnering with various endurance events like marathons and triathlons to serve as their official energy fuel sponsor. Leveraging this partnership strategy, there is a potential to explore collaboration opportunities with other sporting events to expand brand visibility and product exposure.

New Product Launches GU Energy Labs regularly introduces new flavors and products to cater to the evolving tastes of sports nutrition enthusiasts. Keeping a pulse on their product launches, sales development representatives can capitalize on promoting these new offerings to existing and prospective customers to drive sales growth and capitalize on market trends.

Employee Benefits Package With a comprehensive benefits package including medical, dental, vision, and a matched 401K, GU Energy Labs showcases a commitment to employee well-being. Highlighting these benefits during sales pitches can attract corporate clients interested in promoting a healthy lifestyle among their workforce, presenting an opportunity for bulk sales in employee wellness programs.

Promotion of Key Personnel The promotion of Magdalena Boulet to President demonstrates GU Energy Labs' investment in internal talent and leadership development. Highlighting the expertise and experience of key personnel like Magdalena Boulet in sales interactions can build credibility and trust with customers, potentially opening doors to larger B2B partnerships and sales deals.

Competitive Landscape Analysis Understanding the position of GU Energy Labs among similar companies in the sports nutrition industry, such as Tailwind Nutrition, Nuun Hydration, and Untapped, provides valuable insights into market trends and competitive positioning. Identifying gaps in the market or areas where GU Energy Labs excels can guide sales strategies for differentiation and targeted sales tactics.

GU Energy Labs Tech Stack

GU Energy Labs uses 8 technology products and services including Google Analytics, Cloudflare CDN, WordPress, and more. Explore GU Energy Labs's tech stack below.

  • Google Analytics
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • WordPress
    Content Management System
  • Shopify
    E-commerce
  • RSS
    Miscellaneous
  • Webpack
    Miscellaneous
  • PHP
    Programming Languages
  • HulkApps Form Builder
    Web Platform Extensions

Media & News

GU Energy Labs's Email Address Formats

GU Energy Labs uses at least 1 format(s):
GU Energy Labs Email FormatsExamplePercentage
FLast@guenergy.comJDoe@guenergy.com
83%
Last@guenergy.comDoe@guenergy.com
13%
FirstLast@guenergy.comJohnDoe@guenergy.com
2%
First@guenergy.comJohn@guenergy.com
2%

Frequently Asked Questions

Where is GU Energy Labs's headquarters located?

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GU Energy Labs's main headquarters is located at 1609 4th street Berkeley, CA 94710 US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is GU Energy Labs's phone number?

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You can contact GU Energy Labs's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is GU Energy Labs's official website and social media links?

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GU Energy Labs's official website is guenergy.com and has social profiles on LinkedIn.

How much revenue does GU Energy Labs generate?

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As of January 2025, GU Energy Labs's annual revenue reached $35M.

What is GU Energy Labs's NAICS code?

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GU Energy Labs's NAICS code is 722 - Food Services and Drinking Places.

How many employees does GU Energy Labs have currently?

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As of January 2025, GU Energy Labs has approximately 137 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Financial Officer: L. L.Vice President Of Sales: B. S.Vice President Marketing And Operations: G. R.. Explore GU Energy Labs's employee directory with LeadIQ.

What industry does GU Energy Labs belong to?

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GU Energy Labs operates in the Food and Beverage Services industry.

What technology does GU Energy Labs use?

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GU Energy Labs's tech stack includes Google AnalyticsCloudflare CDNWordPressShopifyRSSWebpackPHPHulkApps Form Builder.

What is GU Energy Labs's email format?

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GU Energy Labs's email format typically follows the pattern of . Find more GU Energy Labs email formats with LeadIQ.

When was GU Energy Labs founded?

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GU Energy Labs was founded in 1993.
GU Energy Labs

GU Energy Labs

Food and Beverage ServicesCalifornia, United States51-200 Employees

We Feed The Need to Move!

Since 1993, we have been a company dedicated to athleticism.  We offer fast-acting energy, hydration, and muscle-rebuilding recovery products in support of athletes and an encouraging community of people committed to pushing through limits and reaching for challenges.  We believe movement, regardless of intensity and distance, is the key to longevity and happiness.

Our Core Values are alive in everything we do at GU.  Authored by a cross functional group of employees – these values are what we see, feel, touch, and hear in our company culture:

• Love. Be passionate about GU and compassionate toward each other. Love what we do!
• Athleticism. Respect the effort and achievement of all athletes and live your best athletic life.     
• Innovation. Strive for innovation and improvement in everything you create, make, and do. Be curious. 
• Longevity. Make decisions that are sustainable over the long term for our customers, company, and planet. 
• Collaboration. Work toward team goals, recognize assists from others, and celebrate wins together.  
• Accountability. Be responsible for your actions and keep your commitments.

We provide medical, dental, vision, matched 401K, & additional benefits, industry discounts, and more. 
 
Want to join the GU Crew?  Check out our openings by visiting us at www.guenergy.com/careers

Section iconCompany Overview

Headquarters
1609 4th street Berkeley, CA 94710 US
Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
1993
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    GU Energy Labs's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    GU Energy Labs's revenue is in the range of $10M$50M

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