Expanding Market Reach Kantar recently partnered with The Growth Distillery and Ogilvy to release research insights focusing on the finance sector. This partnership signifies potential collaborative opportunities and market expansion initiatives within the financial industry.

Talent Acquisition for Growth With the recent hire of Connor as Global Head of Talent Acquisition, specializing in Technology, Product, Analytics & AI, Kantar is strategically investing in talent to drive innovation and growth. Leveraging fresh talent can open doors for new business development strategies.

Strategic Event Engagements Kantar's active participation in prestigious events such as the BrandZ Southeast Asia 2024 Report and Global Effectiveness Awards showcases its commitment to industry thought leadership. Engaging in these events can provide invaluable networking opportunities for exploring potential partnerships and sales leads.

Market Positioning and Recognition By attending events like the WARC Awards Asia Pacific and gaining recognition at the Global Effectiveness Awards, Kantar has reinforced its positioning as a key player in the market research industry. This recognition can be leveraged to attract new clients and solidify existing partnerships.

Competitive Landscape Awareness Having competitors such as Ipsos, Qualtrics, and Nielsen operating in the same revenue range, Kantar can capitalize on differentiating factors like its unique analytics approach and global market coverage. Understanding the competitive landscape can help identify areas for potential growth and customer acquisition.