Increased Sales Potential Lulus recently expanded its Prom collection, indicating a focus on special occasion wear. This presents a sales opportunity for collaborating with event planners, bridal shops, and retailers targeting this market segment.

Key Personnel Update With the appointment of Laura Deady as the Chief Merchandising Officer, there may be shifts in product offerings and merchandising strategies. Partnering with Lulus to align product lines or introduce complementary items could drive sales.

New Flagship Store Opening The launch of the flagship store on Melrose Avenue in Los Angeles signifies a physical retail presence expansion. Local businesses in the area can explore collaboration opportunities to cross-promote and boost sales.

Industry Expertise Acquisition Bringing Crystal Landsem onboard has enhanced Lulus' growth potential. Leveraging Crystal's expertise and network for strategic partnerships or co-branded collections can lead to increased sales and brand visibility.

Diversification Opportunity As Lulus aims to offer a range of styles for various occasions, there is potential for collaborations with accessories brands, makeup artists, or stylists. Combining products/services could attract new customers and drive sales.