Expanding SaaS Model Sovrn recently launched a new SaaS model that could present opportunities for businesses looking to save on ad tech fees. This innovation may appeal to companies seeking cost-effective solutions and could be a strong selling point in competitive markets.

Strategic Partnerships The partnership between Sovrn and Databricks opens up possibilities for collaboration with data and AI companies. Sales representatives can leverage this alliance to explore synergies and create tailored solutions that harness the power of both platforms.

Ad Management Software Launch The introduction of Sovrn's new Ad Management software provides a fresh avenue for engaging with clients interested in maximizing revenue from their online presence. Sales teams can highlight the benefits of this software to publishers looking to optimize their advertising strategies.

Employee Engagement Initiatives Sovrn's focus on employee engagement, as seen through the establishment of steering committees and key leadership appointments, showcases a commitment to talent development and organizational culture. Highlighting these initiatives can resonate with potential clients seeking partners with a strong people-centric ethos.

Reputable Recognition Sovrn's recognition by industry bodies such as IAB, JICWEBS, and TAG for combatting fraud and promoting transparency initiatives can be a persuasive point for sales interactions. Demonstrating Sovrn's commitment to industry best practices and ethical standards can build trust with prospects seeking reliable and credible partners.