Military Affiliation Strength University of Maryland Global Campus (UMGC) is a top choice for military-affiliated students, with over 50% of its student body having military ties. Leveraging this strong military connection can lead to targeted sales and partnership opportunities with military-focused organizations and government agencies.

Recognition and Reputation UMGC consistently receives accolades for its online programs, including being ranked #1 in various categories by reputable sources like Military Times. Highlighting these achievements in sales pitches can help build credibility and attract prospective students seeking a reputable online education provider.

Focus on Cybersecurity Recent incidents like the ransomware attack on UMGC underscore the importance of cybersecurity in the education sector. Offering cybersecurity training programs or solutions to educational institutions can be a valuable sales opportunity, given the increasing cybersecurity threats faced by universities.

Noteworthy Hires The appointment of key personnel like Michael Tavale, a cybersecurity expert, to leadership positions indicates UMGC's commitment to academic excellence. Collaborating with institutions investing in cybersecurity education and seeking expert guidance can open doors for partnerships and sales engagements.

Diverse Tech Stack UMGC's adoption of a diverse tech stack, including MISP, Google, and Cloudflare Bot Management, showcases its tech-forward approach to education. Offering tech integration services or solutions tailored to support their existing technology infrastructure can be a strategic sales avenue for tech providers.