Revenue Diversification Twitter, now rebranded as X, is expanding its services to include money-transfer capabilities, opening potential partnerships with financial institutions and e-commerce platforms for payment solutions.
Premium Account Conversion Introducing 'Not A Bot' premium account upgrades post-user verification can lead to converting free users to paid subscribers, signaling an opportunity for upselling features and personalized experiences.
Market Expansion Strategy Implementing user fees in new markets like New Zealand and the Philippines indicates readiness for global expansion, presenting a chance for localized sales strategies tailored to these regions.
Advertisement Revamp With major advertisers pulling spending due to content concerns, there exists a prospect for sales teams to reassure potential partners with brand-safe advertising environments and customized ad solutions.
Regulatory Compliance Solutions Responding to concerns over misinformation content can position X as a compliant platform, offering tools for brand safety, content moderation, and meeting regulatory requirements, attracting businesses seeking a trustworthy advertising partner.