Expansion into Germany and the United States Smurfit Kappa recently expanded its facilities into Germany and the United States by announcing plans to construct two new paper pallet plants in these countries. This expansion presents an opportunity for sales professionals to target these new facilities for potential packaging solutions and partnerships.

Launch of EasySplit Bag-in-Box Packaging The introduction of Smurfit Kappa's EasySplit Bag-in-Box packaging, designed to comply with the EU's Packaging and Packaging Waste Regulation, provides a sales opportunity for professionals to promote this innovative packaging solution to customers seeking sustainable and compliant packaging options.

Partnership with Abrafrutas for Fruit Attraction 2024 Smurfit Kappa's partnership with Abrafrutas for Fruit Attraction 2024 in Madrid offers sales representatives a chance to showcase the company's latest paper-based packaging solutions to a targeted audience interested in sustainable and effective packaging for the fruit industry.

Client Acquisition: ISN Software Corporation Acquiring ISN Software Corporation as a new client demonstrates Smurfit Kappa's commitment to contractor management. This presents a sales opportunity for professionals in contractor management services to engage with Smurfit Kappa for potential collaborations or expanded service offerings.

Investment in Sustainability Projects in Spain Smurfit Kappa's investment of over €30 million in two sustainability projects in Spain showcases its dedication to eco-friendly practices. Sales representatives can leverage this commitment to sustainability to pitch environmentally conscious packaging solutions to clients in Spain or globally.