Acquisition by Microsoft Express Logic was acquired by Microsoft for $5 billion in April 2019, solidifying its position in the real-time operating systems (RTOS) market for IoT and edge devices. This acquisition could open up new business opportunities through synergies with Microsoft's vast resources and customer base.

Industry Leadership With over 6.2 billion deployments, Express Logic has established itself as a leader in providing fast, secure, and top-quality solutions for embedded development. Leveraging this credibility can help in attracting new customers who seek proven and reliable RTOS solutions.

Sustainability Focus Express Logic's focus on making embedded development simple aligns with sustainability goals by enabling companies to create efficient and effective products. Highlighting the environmental benefits of optimized embedded solutions can resonate with eco-conscious customers.

Global Presence Operating worldwide through satellite offices and distributors, Express Logic has a broad reach that can help tap into diverse markets. Expanding efforts in key regions where the company has a strong presence can lead to increased sales and market penetration.

Key Personnel Expertise The team at Express Logic comprises experienced industry leaders and skilled engineers, bringing a wealth of expertise to the table. Leveraging the reputation and knowledge of these personnel can be instrumental in building trust with potential clients and driving sales.