Innovative Product Launches Bio-Rad Laboratories has recently launched a series of innovative products such as TrailBlazer Tag, AAV2 and AAV8 full Capsid Kits, and Nuvia wPrime 2A Media. These product releases present sales opportunities for sales development reps to target customers looking for cutting-edge solutions in life science research and clinical diagnostics.

Partnership Opportunities Bio-Rad Laboratories has partnered with companies like Geneoscopy for integrating screening tests with their QXDx ddPCR platform. This collaboration opens up avenues for sales professionals to explore partnership and bundled product opportunities with other healthcare and biotech companies.

Market Expansion With a global presence and a wide range of products, Bio-Rad Laboratories is well-positioned for market expansion. Sales teams can leverage the global network of operations to identify new markets and customers in the life science research and clinical diagnostics sectors, leading to increased sales opportunities.

Advanced Technology Adoption Bio-Rad Laboratories utilizes a tech stack including Postman, SoapUI, Azure Front Door, and more. This emphasis on technology signifies a readiness to adopt and integrate advanced tools. Sales professionals can highlight these technological capabilities to attract tech-savvy customers seeking innovative solutions.

Competitive Positioning In a landscape with competitors like Thermo Fisher Scientific, Danaher Corporation, and Illumina, Bio-Rad Laboratories stands out for its unique product offerings. Sales development professionals can emphasize Bio-Rad's competitive advantages to position the company as a preferred choice among customers in the biotechnology research industry.