NFT Collection Partnership NYX Professional Makeup's recent NFT player avatar collection partnership with People of Crypto Lab presents an innovative collaboration that can attract a tech-savvy audience interested in unique digital assets and beauty products.

Pop Culture Advent Calendar The launch of a 24-piece advent calendar inspired by 'Home Alone' showcases NYX Professional Makeup's ability to tap into pop culture nostalgia, creating a limited edition product that can leverage fans of the movie as potential customers.

Celebrity Collaboration Collaborating with University of Southern California Women's Basketball star, JuJu Watkins, offers NYX Professional Makeup the opportunity to connect with sports enthusiasts and fans of the athlete, expanding their customer base through targeted partnerships.

Social Media Influence Recognized as one of the top beauty brands mentioned by UK influencers on TikTok, NYX Professional Makeup can leverage this social media presence to engage with a younger demographic and increase brand visibility, potentially converting followers into customers.

Special-Edition Collections The success of special-edition makeup collections inspired by movies like 'Home Alone' indicates NYX Professional Makeup's ability to capitalize on popular culture trends, creating exclusive products that appeal to collectors and fans, presenting opportunities for limited-time sales promotions.