Insights

Industry Disruption MeUndies revolutionized the underwear industry by introducing the first online subscription model, addressing consumer dissatisfaction with traditional brands. This disruption signifies a unique selling point to attract customers seeking innovative and convenient shopping experiences.

Strategic Partnerships Collaborations with high-profile personalities like Mariah Carey and agencies like Taktical have expanded MeUndies' reach and market visibility. Leveraging such partnerships presents an opportunity to tap into new customer segments and drive sales through influencer marketing.

Product Diversification Beyond underwear, MeUndies offers a range of products including socks, bralettes, and loungewear. This diverse product portfolio provides cross-selling opportunities and allows sales representatives to offer comprehensive solutions catering to varied customer preferences.

Subscription Program Launch The recent introduction of MeUndies' online underwear subscription program enhances customer loyalty and recurring revenue streams. Sales teams can promote this program as a convenient and cost-effective option that could drive customer acquisition and retention.

Market Trend Alignment MeUndies' timely launch of themed collections like Barbie and 'shark week' aligns with consumer trends and pop culture references. Leveraging these trends in sales pitches can create a sense of novelty and relevance, appealing to a wider audience seeking trendy and unique apparel.

MeUndies Tech Stack

MeUndies uses 8 technology products and services including Mixpanel, Heap, Amazon CloudFront, and more. Explore MeUndies's tech stack below.

  • Mixpanel
    Analytics
  • Heap
    Analytics
  • Amazon CloudFront
    Content Delivery Network
  • NoSQL
    Database
  • Redis
    Database
  • Iterable
    Marketing Automation
  • Java
    Programming Languages
  • X-XSS-Protection
    Security

Media & News

MeUndies's Email Address Formats

MeUndies uses at least 1 format(s):
MeUndies Email FormatsExamplePercentage
First@meundies.comJohn@meundies.com
51%
FirstL@meundies.comJohnD@meundies.com
24%
First.Last@meundies.comJohn.Doe@meundies.com
14%
Last@meundies.comDoe@meundies.com
11%

Frequently Asked Questions

Where is MeUndies's headquarters located?

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MeUndies's main headquarters is located at 9534 Jefferson Blvd Culver City, California 90232 US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is MeUndies's phone number?

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You can contact MeUndies's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is MeUndies's official website and social media links?

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MeUndies's official website is meundies.com and has social profiles on LinkedIn.

How much revenue does MeUndies generate?

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As of January 2025, MeUndies's annual revenue reached $35M.

What is MeUndies's SIC code NAICS code?

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MeUndies's SIC code is 5611 - Men's and Boys' Clothing and Accessory Stores NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does MeUndies have currently?

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As of January 2025, MeUndies has approximately 102 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: B. L.Chief Executive Officer: J. S.Chief Revenue Officer: A. S.. Explore MeUndies's employee directory with LeadIQ.

What industry does MeUndies belong to?

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MeUndies operates in the Retail Apparel and Fashion industry.

What technology does MeUndies use?

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MeUndies's tech stack includes MixpanelHeapAmazon CloudFrontNoSQLRedisIterableJavaX-XSS-Protection.

What is MeUndies's email format?

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MeUndies's email format typically follows the pattern of . Find more MeUndies email formats with LeadIQ.

How much funding has MeUndies raised to date?

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As of January 2025, MeUndies has raised $40M in funding. The last funding round occurred on Nov 23, 2020 for $40M.

When was MeUndies founded?

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MeUndies was founded in 2011.
MeUndies

MeUndies

Retail Apparel and FashionCalifornia, United States51-200 Employees

MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription model in 2011. Founder Jonathan Shokrian identified a market gap during his own shopping experience. Nothing about underwear shopping was enjoyable - other brands were hyper-sexualized, overcomplicated, uncomfortable and inconvenient. He recognized that no one in the industry was offering their customers the experience that modern consumers expect. Jonathan started MeUndies to provide a fun and simple offering with a relentless emphasis on quality and service.

Unlike many startup peers, MeUndies has seen tremendous success achieving profitability with double-digit YoY growth since. To date it has sold over 23M pairs of underwear in all 50 states and in 37 countries around the world. MeUndies offers both men’s and women’s underwear as well as socks, bralettes and loungewear.

Section iconCompany Overview

Headquarters
9534 Jefferson Blvd Culver City, California 90232 US
Phone number
SIC Code
5611 - Men's and Boys' Clothing and Accessory Stores
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $40M

    MeUndies has raised a total of $40M of funding over 6 rounds. Their latest funding round was raised on Nov 23, 2020 in the amount of $40M.

  • $10M$50M

    MeUndies's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $40M

    MeUndies has raised a total of $40M of funding over 6 rounds. Their latest funding round was raised on Nov 23, 2020 in the amount of $40M.

  • $10M$50M

    MeUndies's revenue is in the range of $10M$50M

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