Strong Competitive Landscape RSA operates in the photography industry alongside various cybersecurity giants such as Palo Alto Networks and Symantec. Leveraging this competitive landscape can highlight RSA's unique offerings and potentially attract clients seeking alternatives in the market.

Focus on Mid-Market Segment With a revenue range of $0-10M, RSA is positioned as a mid-sized player in the cybersecurity market. This position allows RSA the opportunity to target mid-market companies looking for specialized solutions that are not offered by larger competitors.

Tech-Stack Differentiation RSA's tech stack includes spin.js, jQuery, and other modern technologies that can be highlighted as a key selling point. Demonstrating the technological edge of RSA can attract tech-savvy customers looking for innovative solutions.

Existing Employee Network With a workforce of 51-200 employees, RSA can leverage its internal network and employees' connections on platforms like LinkedIn to expand its client base. Employee referrals and networking can open doors to new sales opportunities.

Strategic Sales Partnerships Forming strategic partnerships with companies like Microsoft, whose revenue and employee count far exceed RSA's, can provide access to a wider market and client base. Collaborating with industry leaders can help RSA tap into new sales channels and secure larger deals.