Insights

Diverse Product Range Rough Country offers a wide array of off-road products, including suspension lift kits, LED lights, fender flares, and more, catering to various makes and models. This diversity presents sales opportunities for targeting different customer segments with specific needs and preferences.

Continuous Product Launches The company frequently introduces new products like lift kits for specific vehicle models and curated gift guides for UTV enthusiasts. Monitoring these launches and aligning sales strategies accordingly can capitalize on the excitement generated among existing and potential customers, driving sales growth.

Tech-Savvy Solutions Rough Country leverages a tech stack comprising modern tools like Node.js, Google Font API, and jQuery UI. Highlighting the technological sophistication of the products and emphasizing their compatibility with the latest trends can attract tech-savvy customers and create opportunities for upselling advanced features.

Market Expansion Through Partnerships The recent expansion into providing lift kits for popular models like the 2023 Chevy Colorado and GMC Canyon indicates a strategic move to tap into new market segments. Exploring partnership opportunities with dealerships, auto shops, and online retailers specializing in these specific vehicles can drive sales growth through increased visibility.

Competitive Positioning Rough Country competes with companies like Quadratec and Lund International in the off-road aftermarket industry. Analyzing the strengths and weaknesses of competitors can help identify gaps in the market where Rough Country can position itself effectively to attract customers looking for high-quality yet affordable off-road products.

Rough Country Tech Stack

Rough Country uses 8 technology products and services including Google Font API, FingerprintJS, jQuery Migrate, and more. Explore Rough Country's tech stack below.

  • Google Font API
    Font Scripts
  • FingerprintJS
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • Open Graph
    Miscellaneous
  • HTTP/3
    Miscellaneous
  • GraphQL
    Programming Languages
  • Google Plus
    Widgets

Media & News

Rough Country's Email Address Formats

Rough Country uses at least 1 format(s):
Rough Country Email FormatsExamplePercentage
FLast@roughcountry.comJDoe@roughcountry.com
94%
First.Last@roughcountry.comJohn.Doe@roughcountry.com
3%
Last@roughcountry.comDoe@roughcountry.com
2%
LFirst@roughcountry.comDJohn@roughcountry.com
1%

Frequently Asked Questions

Where is Rough Country's headquarters located?

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Rough Country's main headquarters is located at 2450 Huish Rd Dyersburg, Tennessee 38024 US. The company has employees across 2 continents, including North AmericaAsia.

What is Rough Country's phone number?

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You can contact Rough Country's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rough Country's official website and social media links?

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Rough Country's official website is roughcountry.com and has social profiles on LinkedIn.

How much revenue does Rough Country generate?

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As of October 2024, Rough Country's annual revenue reached $750M.

What is Rough Country's SIC code NAICS code?

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Rough Country's SIC code is 5013 - Motor Vehicle Supplies and New Parts NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Rough Country have currently?

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As of October 2024, Rough Country has approximately 501 employees across 2 continents, including North AmericaAsia. Key team members include Chief Executive Officer: P. J.Chief Executive Officer: A. L.Chief Executive Officer: M. L.. Explore Rough Country's employee directory with LeadIQ.

What industry does Rough Country belong to?

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Rough Country operates in the Motor Vehicle Manufacturing industry.

What technology does Rough Country use?

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Rough Country's tech stack includes Google Font APIFingerprintJSjQuery MigrateKlaviyoOpen GraphHTTP/3GraphQLGoogle Plus.

What is Rough Country's email format?

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Rough Country's email format typically follows the pattern of . Find more Rough Country email formats with LeadIQ.

When was Rough Country founded?

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Rough Country was founded in 1975.
Rough Country

Rough Country

Motor Vehicle ManufacturingTennessee, United States501-1000 Employees

Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers.

Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy.  

At present, Rough Country boasts a HUGE lineup of products for tons of makes and models. We’ve expanded into popular categories like LED Lights, Fender Flares, Mesh Grilles, and countless other accessories. Additionally, our product lineup now includes a wide range of shocks and struts, including our new N3 Nitrogen charged, large-bore shocks and Performance 2.0 Struts. In 2018 Rough Country debuted Vertex: a new line of upscale reservoir shocks and coilover struts to rival other high-end options on the market. 

Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. We’re all truck and Jeep enthusiasts ourselves, and we build on that excitement each day with new ideas, new concepts, and exciting new products.

Section iconCompany Overview

Headquarters
2450 Huish Rd Dyersburg, Tennessee 38024 US
Phone number
SIC Code
5013 - Motor Vehicle Supplies and New Parts
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1975
Employees
501-1000

Section iconFunding & Financials

  • $100M$1B

    Rough Country's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Rough Country's revenue is in the range of $100M$1B

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