Health Reports Expansion CRI Genetics continuously releases new health reports, such as Stress Reactivity, Misophonia, and Vitamin A absorption. These offerings showcase the company's commitment to innovation and provide potential sales opportunities to cater to diverse customer needs.

Deceptive Marketing Settlement Despite issues with deceptive marketing practices in the past, CRI Genetics' involvement in scientific research and the accuracy of its tests position them as a trustworthy provider. Addressing concerns from the settlement can offer a chance to highlight the credibility of their services to potential clients.

Best At-Home Test Recognition Being recognized as the Best At-Home Food Sensitivity Test of 2023 by Very Well Health showcases CRI Genetics' industry authority. This accolade can be leveraged as a selling point to attract customers looking for reliable genetic testing services.

Cutting-Edge Genetic Reports CRI Genetics' focus on unlocking complex DNA information and presenting it in easily understandable formats demonstrates their expertise in genetic analysis. The advanced genetic reports provided by the company can be marketed as a unique selling proposition to appeal to customers seeking comprehensive genetic insights.

Competitive Landscape Awareness Understanding similar companies like Orig3n, MyHeritage, and Veritas Genetics can provide insights into market trends and competition. By studying competitors, CRI Genetics can identify gaps in the market and tailor sales strategies to differentiate themselves and capitalize on unique selling points.